SSL (Secure Sockets Layer) is crucial for both SEO and security on a website. Here's how it benefits each area:

SEO Impact

  • SSL creates HTTPS pages which Google favors in search rankings. Sites using full HTTPS get a ranking boost.

  • HTTPS prevents mixed content issues which can negatively impact SEO. All elements on the page use secure connections.

  • The padlock icon signals security and trust to search engines. Google wants to send users to safe sites.

  • HTTPS prevents ISPs from tampering with content which can affect SEO. Encryption maintains data integrity.